Coursework Evaluation: addressing my audience

I had to choose very carefully about the way in which I was going to communicate to the Goths. Stereotypically, Goths don’t tend to be the type of group that tell jokes and have a laugh. After I conducted my audience research on Goths, it turned out that the stereotyping was correct. So I used fairly simple language, nothing very dark and complicated. But, I was also careful not to make any opinions too biased, so that I am not influencing an audience opinion.