Coursework Evaluation: Target Audience

As obvious as it is, my target audience is directed at Goths. Goths tend to be male or female, between the ages of 15 and 30, mostly students from school or college/university where they also hang out as well as on the streets. Goths are individualists who do not aspire to be a part of the mainstream society. They wear mostly black and/or dark themed clothing and listen to death and heavy metal music. Other than the different taste in music and clothing, they are not all that different from the general public. They tend to spend their money on the numerous gothic bands such as “Pain” and “Electric Head”, so the producing companies for these bands may want to advertise their merchandise.